About Us
Handmade in Bhadohi, India
RUG ROOT makes handmade rugs in Bhadohi, India — the town where rug weaving has been a way of life for generations, including ours.
Our family has worked with looms for four generations. What started as a craft passed from parent to child is now RUG ROOT: the same work, now reaching homes outside India too.
Hand-braided jute — one of the techniques we still work in
Every rug we sell is made in our own workshop, by artisans we work with directly — hand-knotted, hand-tufted, flat-weave, and shaggy. We manufacture in-house, without outside traders in between.
Making rugs this way means steady, fair work for the people who make them, and no middlemen between the loom and your home.
If you'd like a rug made to a specific size or design, or you're ordering in bulk, get in touch — we'll talk it through directly with you.